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Mercury Marine and B.A.S.S. agree to new sponsorship deal

April 2, 2019


Birmingham, Ala. - Mercury Marine continues its longstanding support of B.A.S.S. with the announcement of a new premier sponsorship of the world’s largest fishing organization.

“For more than two decades, Mercury Marine and B.A.S.S. have partnered to not only bring fans the most exciting pro-level events in the sport, but also grow bass fishing through support of high school, college and B.A.S.S. Nation competition,” said Bruce Akin, CEO of B.A.S.S. “The continuation of this storied partnership proves that together we are laser focused on ensuring that the future of bass fishing is very bright.”

“We are delighted to renew our premier-level support of B.A.S.S. — a partnership that promotes our mutual values and our shared love of competitive bass fishing,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Mercury and B.A.S.S. have worked together to advance the causes of conservation, youth development, and expanded opportunities for recreation and competition on the water. Mercury will continue to innovate outboard engines that give bass anglers a competitive edge, and we'll also find new and creative ways to elevate the sport,” Dauchy said.

Under the new agreement, Mercury Marine will be a premier sponsor of the biggest stages in bass fishing and also have premier sponsorship of youth and grass-roots programs, as well. These include the Bassmaster Classic presented by DICK’S Sporting Goods, Bassmaster Elite Series, Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Bassmaster Team Championship, Carhartt Bassmaster College Series presented by Bass Pro Shops and Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors.

One aspect of the renewed partnership fans will enjoy is the new Mercury Concert Series. These free concerts will take place prior to Saturday or Sunday weigh-ins at Elite Series events held this year on Lake Fork, Lake Guntersville, St. Lawrence River and Cayuga Lake, as well as the Angler of the Year Championship.

“We are so excited that Mercury Marine is again a premier sponsor of the Classic,” said Akin. “We broke records this year in Knoxville, with over 153,000 fans attending the biggest event in fishing. The Mercury team created some incredible fan experiences and will no doubt continue to raise the bar to keep bass anglers enthusiastic about our sport.”

The partnership extends well beyond event venues. Mercury Marine will have a strong presence within the extensive B.A.S.S. media platforms, including Bassmaster Magazine, The Bassmasters TV Show and

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