For 85 years, Mercury Marine has remained committed to offering innovative solutions that power boaters’ best experiences on the water. Today, this includes offering the widest range of outboards in the industry, from our award-winning high-horsepower V12, V10, V8 and V6 engines, to the innovative all-electric Avator™ outboard family.
If you think an electric outboard might be right for you, your first step is to explore the full Avator lineup. Then, contact a Mercury Authorized Dealer to learn more.
What is Avator?
Avator is a Mercury sub-brand, like Verado® or Pro XS®. It represents our family of low-voltage electric propulsion systems. In both spirit and name, Avator is a combination of “Advanced” and “Thor” – Thor being Mercury’s first-ever outboard model. It gives a nod to both our history of innovation and our commitment to leading the industry in electric propulsion.
How many outboards are in the Avator lineup?
Three Avator models are currently available at Mercury dealers: 7.5e, 20e and 35e. At CES 2024, Mercury offered a first look at the Avator 75e and 110e outboard models, which are slated to be available later this year.
What do the Avator model designations mean? Is it horsepower?
The Avator model designations are not based on horsepower. They’re derived from a more common means of measuring power among electric mobility products: Watts. More specifically, the model designation is based on the amount of propulsive power each outboard generates at the prop shaft, with the decimal point shifted two places to the left. This chart helps explain:
Model Rated Prop Shaft Power
7.5e 750W
20e 2200W
35e 3700W
75e 7,500W
110e 11,000W
How powerful are these outboards? What’s the horsepower rating?
Avator outboards are rated in Watts based on the amount of propulsive power generated at the prop shaft. While these ratings can be converted to horsepower, a simple conversion doesn’t paint a full picture of the performance. The electric motor design used in Avator outboards generates high torque and instant throttle response, resulting in faster acceleration than what you’d generally experience from internal combustion outboards “rated” at the same power level.
You can learn more about Avator outboard performance here:
How are the outboards powered?
Each Avator outboard is designed in tandem with controls, prop, batteries, display and a mobile app as part of a complete electric propulsion system. While the batteries all feature lithium-ion chemistry, Mercury worked with its partners at Mastervolt® to optimize a battery system for each outboard. This includes portable battery packs and modular systems for certain models to let boaters choose how much power to bring along.
How long will the batteries last?
Just like with an internal combustion outboard, the range and runtime for an Avator outboard will vary based on the water conditions, the number of batteries (amount of fuel) and how the outboard is operated. Avator batteries are sized to give approximately one hour of runtime at full throttle. By adding batteries or operating at a lower throttle position, you can extend range and runtime.
You can learn more about each Avator outboard performance here:
Is Mercury “going electric”? Why?
We intend to be the leader in both internal combustion and electric outboards. Our motivation is simple: We’re the innovation leader in the marine industry, and we want to use our resources and knowledge to make boating more accessible to more people, while also providing sustainable solutions that help protect our environment. We’re doing this across all our product lines, and electrification furthers this mission.
What are the applications for electric outboards?
Avator electric outboards are ideal for use on bodies of water where internal combustion engines are restricted or prohibited, but that’s only just the start. They’re designed to power a range of small boats, from inflatables and jon boats to small pontoons and even some small fiberglass runabouts. They’re also popular for powering tender boats and as secondary power on sailboats. Electric outboards are not “go-fast” motors. They’re favored by boaters who prefer a quiet, immersive experience. And because they’re so simple to use and maintain, they make a great choice for new and experienced boaters alike.
How do I choose the right Avator outboard?
A Mercury Authorized Dealer is your best source for information about Avator outboard selection, installation and maintenance. We suggest you contact a dealer near you. In the meantime, here’s a summary guide for each model:
- Avator 7.5e – With its lightweight design and quick-change battery, the Avator 7.5e is a true portable outboard that’s a good fit for a variety of small boats, including sailboat tenders, jon boats, small aluminum V-hull boats, dinghies, micro skiffs, inflatables, and some canoes and kayaks with an appropriate transom.
- Avator 20e and 35e – The Avator 20e and 35e outboards offer more power for vessels such as small aluminum fishing boats, compact pontoons, micro skiffs and inflatables. The modular battery system connects to the outboard through our innovative Power Center, which can be paired with up to four batteries. A dealer will help you configure a battery system sized for your needs and desired range.
- Avator 75e and 110e – The most powerful outboards in the Avator lineup, the 75e and 110e have the capability to move more serious fishing boats, plus pontoons, skiffs and even small fiberglass runabouts. Additional information about performance and features will be available soon.
Explore what sets Avator apart.