The V12 Verado: Powerfully Crafted. Gracefully Refined.

The V12 Verado: Powerfully Crafted. Gracefully Refined.

The Mercury Verado® engine family has always stood for premium quality and quiet, refined performance. That hasn’t changed, only now Mercury has further elevated the Verado brand with a new engine that raises the standards of premium design and engineering. ...

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SeaPro Reliability Helps South Carolina Man Continue Family Fishing Tradition

SeaPro Reliability Helps South Carolina Man Continue Family Fishing Tradition

Having grown up in a family that owns and operates Marvin’s Seafood, a retail seafood market in North Charleston, South Carolina, David Richardson doesn’t remember a time when he wasn’t around commercial fishing boats. “Shrimp boats, crab boats, oystering; I’ve ...

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The Litjens Brothers Spent Their Careers Serving the Mercury Brand and Doing Things the Right Way

The Litjens Brothers Spent Their Careers Serving the Mercury Brand and Doing Things the Right Way

During a 30-year period that ended about a decade ago, if you were to ask any engineering, marketing or executive employee at Mercury Marine to name the best boat driver in the company, the answer would most likely have been ...

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Mercury Marine Celebrates 82 Years

Mercury Marine Celebrates 82 Years

On January 22, the Mercury Marine family will note a milestone – 82 years since the formal founding in 1939 by E. Carl Kiekhaefer of Kiekhaefer Marine, the company that would produce Kiekhaefer Mercury outboard motors and later change its ...

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Mercury Takes Another Step Toward Using Renewable Energy for 50% of Its Electricity Needs by 2030

Mercury Takes Another Step Toward Using Renewable Energy for 50% of Its Electricity Needs by 2030

Gone are the days when consumers based their purchasing decisions solely on a product’s features, benefits and price. While those factors will always be paramount, heightened awareness of and concerns about environmental and social issues have led consumers also to ...

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The Everglades: A National Treasure – Part 2

The Everglades: A National Treasure – Part 2

Editor’s note: This is the second and final article in a series about the efforts of Capt. Benny Blanco, Captains For Clean Water and other conservationists to save the Florida Everglades. Read Part 1 here. In south Florida, dedicated conservationists ...

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Pro Angling Spouses Weigh In

Pro Angling Spouses Weigh In

Dull moments are rare for the spouses of Mercury Pro Team members who compete on the Major League Fishing (MLF) Bass Pro Tour. Their lives and backgrounds are every bit as interesting as those of their famous bass fishing husbands. ...

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Carter Andrews Shares His Angling Obsession with the World

Carter Andrews Shares His Angling Obsession with the World

The label “larger than life” gets thrown around a fair bit, but more often than not the reality doesn’t match the billing. Not so with Carter Andrews. In fact, spend just a few minutes with this bear of a man ...

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Remembering Ron Lindner

Remembering Ron Lindner

The story of Ron Lindner’s life and career is a lesson in perpetual achievement. From his tackle designs to the multi-media In-Fisherman empire that Lindner and his brother, Al, built, the man wore many hats, and wore them well. As ...

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Art Week: A Fishing Friendship for the Ages

Art Week: A Fishing Friendship for the Ages

Fresh Water Fishing Hall of Fame angler Dale Stroschein is out on the water almost every day from April through November, showing clients some of the best freshwater fishing in North America. He has been a professional guide for 38 ...

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