No Bananas in the Boat!

No Bananas in the Boat!

The line between ritual and superstition is fine and often blurry. Many anglers will say they’re not superstitious yet admit to adhering to some well-worn patterns or rituals on their day of fishing. Some are downright superstitious and not afraid ...

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Mike Fuller Mercury Marine

Mike Fuller: Have Photo Boat, Will Travel

Open any boating magazine, website or product brochure, and you’re bound to see gleaming hulls, pristine water, impressive fish and people having fun – images of the life on the water we want for ourselves, with nary a hair or ...

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You Can Submit a Catch-and-Release Fish for IGFA World-Record Status | Mercury Marine

You Can Submit a Catch-and-Release Fish for IGFA World-Record Status

The International Game Fish Association (IGFA), founded in 1939, is a nonprofit organization committed to the conservation of game fish and the promotion of responsible, ethical angling practices through science, education, rulemaking, record keeping and recognition of outstanding accomplishments in ...

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Chasten Whitfiled Mercury Marine

Learning Life Lessons while Fishing with Mom

A member of the Mercury Pro Team at age 20, Chasten Whitfield might never have gotten into competitive tournament fishing if it weren’t for her mother, Kapi. “My mom talked me into doing my first fishing tournament five years ago,” ...

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Mercury Marine Receives Award for Energy Efficiency on Earth Day

Mercury Marine Receives Award for Energy Efficiency on Earth Day

Mercury Marine today was named a winner of the 2020 Energy Efficiency Excellence Award by Wisconsin’s Focus on Energy program. The award, timed to coincide with Earth Day, honors Wisconsin businesses, organizations and communities that make outstanding efforts toward energy ...

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The Bay Company - Mercury Marine

Mercury Dealer in Alaska Effectively Adjusts to COVID-19

The Bay Company is Mercury Marine's largest dealer in southeast Alaska, providing service from three locations: Ketchikan, Wrangell and Craig. Each day, news agencies report on the toll COVID-19 inflicts on major cities, but Mercury Marine dealers in remote areas ...

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Stay Healthy and Safe During Challenging Times

Stay Healthy and Safe During Challenging Times

The COVID-19 pandemic has forced dramatic change upon all of us. During these unprecedented and difficult times, we at Mercury Marine hope first and foremost that you are healthy and safe. As the situation initially unfolded, Mercury Marine took quick ...

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Love in Adventure - Mercury Marine

Love in Adventure - Part Two: Bye for Now

In the second installment of "Love in Adventure," we check in with Missy and Kyle Lukey as they continue their journey from Sheboygan, Wisconsin, to the British Virgin Islands. To get caught up on the first installment of their story, ...

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