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Imagine. Boating – pure, simple, perfect. The Mercury Marine® Avator™ electric outboard concept explores boating at its essence. Quiet, smooth, easy to operate with zero direct emissions and minimal maintenance. Avator will make boating more accessible while delivering on Mercury’s commitment to leading the marine industry in electric propulsion. The Avator electric outboard concept from Mercury. A new way to Go Boldly.


We’re not just electrifying marine propulsion. We’re doing it the Mercury way. Premium quality and advanced engineering in a fully integrated, fully refined package from the most respected brand on the water.


Our next step forward is intelligent, all-electric propulsion as fun as it is reliable. Avator will bring new innovations to small, launch-anywhere vessels that anyone can enjoy.


By delivering exceptionally smooth and quiet performance, Avator will let you fully immerse in the environment around you. Free to see, feel and experience the true joy of boating.


Zero Direct Emissions

We want you to take pride in doing right by the environment, by enabling boating with no exhaust fumes and zero direct emissions.

Simple Operation

From convenient storage to simple operation, the Avator concept seeks to redefine the boating experience by making it easier for anyone to enjoy the water on their terms.

Quick-Charging Batteries

We're exploring intelligent solutions to power your adventures, including portable, quick-charging batteries. So you'll have power when you need it. 

Easy Transport

By eliminating the need for a large tow vehicle, we’re creating new opportunities to launch and go exploring wherever you find bodies of blue on the map.


Optimized Efficiency

From the motor to the hydrodynamics, we’re optimizing efficiency to maximize your time on the water.

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