Mercury Marine celebrates museum opening

Apr 03, 2014

Public gets first-hand look at company history

As part of Mercury Marine’s year-long 75th-anniversary celebration, the world leader in marine technology officially opens the doors today to the Mercury Marine Museum in Fond du Lac.

The new museum offers a unique, in-depth look at the rich heritage and history of Mercury Marine, which was formed in Cedarburg, Wis., in 1939 but moved to Fond du Lac seven years later.

Museum visitors can stroll through Mercury’s history and learn how and why company founder E. Carl Kiekhaefer created the most recognized brand in the marine industry – a brand that is known globally for innovation, technology, performance and sustainability.

“Mercury Marine has such a rich history and it’ll be a joy to share that with folks across the state of Wisconsin and around the world as they visit our museum,” said Mark Schwabero, president of Mercury Marine. “Even if you aren’t a boater you will still be able to see how Mercury has played a vital role in this community.”

In addition to marine engines, the museum showcases snowmobiles, chainsaws and motorized bikes once engineered and manufactured by Mercury, and even a prototype lawnmower. Exhibits and interactive displays reveal the company’s colorful history and provide a deep dive into today’s innovations. Exhibits include a look at Mercury’s mysterious Lake X testing facility in Florida. Also displayed is the first engine built by Kiekhaefer.

"Fond du Lac is proud to be known as the home of Mercury Marine and we celebrate its success and growth during its 75th anniversary,” said Fond du Lac city manager Joe Moore. “The opening of the museum provides an exciting opportunity to tell the Mercury story, from its local roots to its worldwide presence today. Mercury is a story of innovation, adaptation and growth for generations of past and present devoted Mercury employees."

The museum occupies approximately 5,000 square feet and is located inside the Children’s Museum of Fond du Lac at 75 W. Scott Street. Admission to the museum is $1, which will be donated to a different charity each month. Exclusive Mercury Marine memorabilia is also available for purchase inside the museum.
To keep up with the latest Mercury news and the company’s 75th anniversary events, log on to the Mercury microsite at

Mercury Marine Museum Hours
Monday: Closed
Tuesday: Closed
Wednesday: 9 a.m. – 5 p.m.
Thursday: 9 a.m. – 5 p.m.
Friday: 9 a.m. – 7 p.m.
Saturday: 10 a.m. – 4 p.m.
Sunday: 10 a.m. – 4 p.m.

Back to News and Events