Mercury Marine to sponsor FLW tournament angling

Oct 22, 2010

Mercury Marine has signed on as a premier sponsor of FLW Outdoors, the world’s largest tournament-fishing organization.

In addition, Brunswick Zone and MotorGuide will also become FLW Outdoors sponsors. Mercury is a Brunswick company, and MotorGuide is owned by Mercury. Terms of the agreement were not disclosed.

“Mercury Marine and MotorGuide are extremely excited about this opportunity to work with the FLW and Ranger Boats,” said Mike Shedivy, vice president of marketing at Mercury Marine. “We feel Mercury represents the heart of tournament fishing, and we will continue to support the various species of competitive angling.

“We recognize that the FLW has traditionally offered very lucrative prizes, and Mercury and MotorGuide will support the FLW in its continued efforts to provide the highest payouts possible. Also, we want to invite all FLW anglers currently driving Yamaha engines to demo our fishing-boat engines – especially the 250 Pro XS and the new Verado Pro FourStroke.”

Mercury will continue its sponsorship of other competitive-angling organizations and tournaments, including BASS, AIM, WON Bass, Masters Walleye Circuit, American Bass Anglers, Bassmaster Weekend Series, Heartland Trails and Professional Anglers Association in freshwater, and CCA Texas, CCA Louisiana and SKA in saltwater, as well as other associations, tournaments and events.

FLW officials said they are excited to have Mercury on board.

“We are very pleased that Mercury has rejoined the ranks of FLW Outdoors,” said Trisha Blake, president of the FLW Outdoors marketing division. “With our aggressive programs, we’re confident Mercury will see considerable market-share growth. They’re making a strong statement of support to professional fishing, and our anglers are sure to respond enthusiastically.”

Mercury and MotorGuide will be featured in a variety of media formats, including the weekly “FLW Outdoors” television program on VERSUS, FLW Outdoors’ multiple websites and its bass and walleye magazines.

The properties will have opportunities to display their products, promote their anglers and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with the Wal-Mart FLW Tour; and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.

Click here to listen to an interview with OutdoorsFIRST Radio regarding the sponsorship.

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