The sum of its parts
Most boaters know that Mercury is the most popular propulsion-system manufacturer in the world. But probably not many are aware of the size of the company’s marine parts-and- accessories business.
Through its Land ‘N’ Sea and Attwood Marine divisions — both acquired by Mercury Marine in 2003 — Mercury is the largest marine parts and accessories wholesale distributor in the world, with 14 locations throughout North America. With the more recent acquisitions of Kellogg Marine in Connecticut and Diversified Marine in California, Mercury Parts & Accessories covers 95 percent of the country with 105 delivery trucks that provide next-day service to dealers and repair facilities from coast to coast. That means boaters get back on the water faster.
Attwood Marine manufactures parts and accessories. Among some of the new products Attwood recently launched is an award-winning portable fuel system that prevents fuel vapor from being released into the atmosphere. The MotorGuide line of trolling motors is also part of Attwood and the company recently introduced two new models, the Xi5 and X3. MotorGuide’s Pinpoint GPS technology uses a GPS receiver to control your boat. Like the SkyHook Virtual Anchor technology available with Mercury’s JoyStick Piloting, Pinpoint can hold a boat’s position on a fixed GPS coordinate using the trolling motor. When in anchor mode, the directional controls can be used to move the boat in 5-foot increments. The unit stores and holds up to eight positions and it can navigate the boat to a specific compass heading.
Land ‘N’ Sea is a full-line distributor of a wide range of parts and accessories for boats up to 40 feet long. Mercury originally bought the company to create a parts-and-accessories business to sell product to the boat manufacturers owned by Brunswick Corporation, Mercury’s parent company. But Land ‘N’ Sea quickly outgrew that role and today remains a nationwide distributor to all dealerships.
From propulsion systems to parts and accessories, Mercury Marine leads the industry and delivers for its customers.